Product marketing alliance certification It wasn’t long before the Infobip team had joined the growing number of teams gaining a PMM certification. Product Marketing Alliance Help Center Yup. Alignment is everything in business, especially product marketing. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more. With expert-led training, cutting-edge resources, networking, and mentoring opportunities, you’ll have everything you need to tackle everyday PMM challenges with confidence. PMM certifications Learn today & apply tomorrow. The delivery method is quite fresh and agile. Learn how – from a seasoned pro with 20+ years of experience – to hone core skills, tackle fundamental areas of leadership, and take your product marketing mastery to new and exciting heights. Course; By Product Marketing Alliance Get certified in a single day, in-person. "I just went through the PMA Product Marketing Certification program, and I can truly say that it is the new standard when it comes to getting certified in product marketing. Resources. Getting a certification didn't help me placate this gap. Currently serving as a Non-Executive Director/Board Member at Mobilus Labs, Susan brings a wealth of experience and strategic acumen to her role, shaping the company Our certifications are accredited by the Chartered Institute of Marketing and CPD and trusted by Fortune 500 brands, so you can be rest assured your team will be working off the very best resources. Try PMA-GPT. Mar 3, 2021 · The role of product marketing is fast, agile, strategic, tactical, varied, and evolving. Twice a year, we open the doors to 25 new or aspiring product marketers and put them through a part-time, 12-week program. Unlock insider knowledge to drive growth and master every stage of the customer lifecycle, from conception to launch and beyond. She's the creator of our flagship course, Product Marketing Certified: Core, which is taken and trusted by 10,000+ PMMs globally, and oversees The Alliance's entire suite of education offerings. This past Tuesday I led a group of amazing, smart, talented, and excited product marketers through a Product Marketing Alliance PMM Core certification workshop. Fast-track your career as a PMM and develop the strategic skills that set leaders apart. Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this course, you’ll have all the knowledge and tools needed to effectively and successfully attract and keep more customers. Elliot also serves as an expert in residence at Product Marketing Alliance, the world's largest product marketing community. By the end, you’ll have all the knowledge, tools, and training needed to start a successful career in product marketing. Proven Framework: Apply the Pragmatic Framework, a practical, market-driven blueprint, to achieve tangible results in your product marketing efforts. Everything you need to up your game and make an impact in customer marketing. With an extensive background spanning over 15 years in product marketing and innovation, Elliot is driven by a passion for creating and communicating products that enhance people's health and performance. Community-powered education designed to fast-track your product marketing career. Product Marketing Certified: B2C Core . Strategic Product Marketing: Learn product launch and marketing tactics that fit your product and resonate with your target audience. . Learn today & apply tomorrow. The Product Marketing Alliance has a great community and network of meetups around the world. Built with insights from top PMM leaders & the cumulative knowledge of the #1 PMM community, our certifications will fast-track your career. It sits at the intersection of organizations and is an integral piece of the product puzzle - to deliver that value though, there’s a lot to master. This framework helps you navigate all those concepts through five fundamental stages. Spent 3 years as a Senior MM at another company, not specifically PMM work but pretty close. Product marketing is a multi-faceted role with many concepts to cover so you can launch successful products, satisfy your customers, and be acing your career. Learn from the collective success and experience of the world’s biggest product marketing community. Look no further than a Product Marketing Alliance Membership. This certification covers the A-Z of product marketing, including market research, positioning, messaging, go-to-market strategies, sales enablement, and launches. In 2021, Scott was named a top product marketing influencer by the Product Marketing Alliance. A mentor and Expert in Residence, Div is recognized as one of the top 100 Product Marketing Influencers by the Product Marketing Alliance. Bryony's the Chief Marketing Officer at The Alliance, and has been around since day one creating and shaping the Product Marketing Alliance community. Built with leading product marketing experts at orgs like Dropbox, Shopify, LinkedIn, Airtable, Meta, and more, our certifications are nothing short of world-class. We met at a beautiful TechNexus - Elisa Lippincott, Director of Product Marketing at FireMon “Thanks to the Product Marketing Core Certification I have been able to get a comprehensive learning of all that is product marketing. Apr 17, 2024 · Marina Hudek, Product Marketing Lead at Infobip, discovered Product Marketing Core: Teams via the Product Marketing Alliance website and social media channels. This course is everything a product marketer needs to navigate our incredibly cross-functional and rapidly evolving discipline. Right on cue. Not only is the actual certification program rigorous and engaging, but the supporting materials, templates, videos, and other industry tool-chest items are product Sep 2, 2020 · Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts. Customer Marketing Certified: Core. Events. A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. Daniel has over 15 years of experience with fast-growing B2B organizations, including Axcient, MindTickle, and Snowflake, where he built teams, owned go-to-market planning and execution, and helped businesses scale, transform, and create new market categories. Learn the A to Z of product marketing and take your career to the next level with our fully self-paced product marketing certification. Not only is the actual certification program rigorous and engaging, but the supporting materials, templates, videos, and other industry tool-chest items are product Looking for feedback on the Product Marketing Alliance Certification: Core and if this is a great way to transition to Product Marketing Manager… Mar 26, 2021 · Certifications. Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the Certifications. Enter the PMA product marketing certification journey. Whether you’re looking to upskill everyone on product positioning or provide your entire team with a shared understanding of the A to Z of PMM, our courses are the key to mastering every facet of the role. The certifications are taught by real world experts (disclaimer: I'm one of them) with lots of actionable content and bonus material to community and conference events. But it doesn’t stop there. Recognized as one of the most Influential Product Marketers by the Product Marketing Alliance and a top Product Marketing Mentor by Sharebird, her expertise is widely acknowledged. No textbook fluff. Access product marketing experts, insights, community, networking, courses, and more. B2C Certified: Core is the only product marketing curriculum dedicated to helping PMMs master their craft in the B2C space. Course; By Product Marketing Alliance Background for me: new Product Marketing Director for a B2C/B2B2C app in sports. Product Marketing Certified: Core. Product Marketing Certified: Core has established itself as the paramount certification on the market and trusted by stalwarts like Microsoft, Facebook, Adobe, Salesforce, and more. With this product marketing certification, you’ll grasp the what, why, and how of every aspect of product marketing – and that’s a promise. The course is well structured, very comprehensive and has a good mix of theory and practice. Propel your product and career to the next level with our fully self-paced certification program. Core. Get this certification plus 25 others with Pro+ membership Market Research Certified | Masters. 🛠️ Unlock proven PMM frameworks: Get battle-tested tools and knowledge to boost customer acquisition, nurture loyalty, and optimize performance for growth. Course; By Product Marketing Alliance Create a shared understanding around product marketing and get everyone speaking the same language with our CIM & CPD accredited certification. The Product Marketing Core Certification by the Product Marketing Alliance (PMA) is a foundational program designed for professionals aiming to excel in product marketing. Once you enroll, you’ll Product Marketing Certified: Core. And now, we're excited to offer you a sneak peek of what's included in our Membership plans with our taster pack. But to be fair, I live in a country with crazy rigid conformity. Develop your knowledge with ideas and resources you can apply to everyday projects. I have a few career gaps in my resume and that's a no-no. Get access to $16,000+ worth of world-class product marketing resources. From research to optimization, sales enablement to Go-to-Market, customer marketing to product-led growth - and more… Our Core certifications cover every nook and cranny of the product marketing role, leaving you with a richer understanding not just of the what and why, but crucially, how to apply your newfound knowledge. "Product Marketing Alliance is a global membership organization that offers access to resources, events, courses, and podcasts on product marketing topics. With Product Marketing Certified: Core, your team will get on the same page with the knowledge, tactics, and tools to propel your company's revenue - with teachings from prominent PMM experts at orgs like LinkedIn, IBM, and Adobe. Certainly feeling more challenged at the director level and looking for more resources to sharpen my tools and knowledge base. The thing I like best about the Alliance is its strong community and online presence, and the fact they leverage top PMM leaders across the world to create and share frameworks and valuable Before that, he started his career as a product marketer and Growth Manager for Microsoft Office leading product marketing for OneNote, Word, and PowerPoint during the transition into a SaaS business. Oops! With this product marketing certification, you’ll grasp the what, why, and how of every aspect of product marketing – and that’s a promise. No fluff, just real results. Course; By Product Marketing Alliance A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. So, yeah. This comprehensive, self-paced certification provides you with the knowledge, tools, and resources needed to successfully launch products, and attract and retain customers throughout every lifecycle stage. Daniel Kuperman is a Product Marketing leader at Atlassian where he works with the ITSM solutions team. Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the May 29, 2025 · Product Marketing Alliance is the largest global collective of product marketing managers committed to driving demand, adoption and the overall success of their products. Q: How does the course work? A: The course is 100% online and entirely self-paced. From pricing, market research, and OKRs to personas, positioning, and go-to-market, Product Marketing Core has it all. Strategic workshops Upskill your entire team and expedite excellence with bespoke training tailored to your product, market, and goals. Whether you’re just starting out in product marketing, or have done 100s of positioning projects, this certification will provide you with a comprehensive set of skills needed to create impactful and successful product positioning. Product marketing alliance. Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT. Community-led education designed to fast-track your career. Inside the taster pack, you'll get access to: 👉 Exclusive articles on the latest product marketing trends and best practices. For free. Before that, he started his career as a product marketer and Growth Manager for Microsoft Office leading product marketing for OneNote, Word, and PowerPoint during the transition into a SaaS business. With 13+ years of B2B SaaS product marketing experience across startups and Fortune 500 companies, Div collaborates with product, sales, marketing, and customer success teams. Course; By Product Marketing Alliance 🏅 Product Marketing Certified: Core. Knowledge derived from our community and leading experts worldwide. Here at PMA, you can learn from the collective success and experience of the world’s biggest product marketing community. Learn how – from a seasoned pro with 20+ years of experience – to hone core skills, tackle fundamental areas of leadership, and take your product marketing mastery to new and exciting heights Our suite of courses cover every experience level and every core product marketing competency. Practical, actionable, case study-led lessons you can apply the next day. Start this course for free or get full access and certification! The Alliance? Learn at your own pace, wherever and whenever you want. Get the know-how for one of the most key tools in business: market research. Product Marketing Certified Team training A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. 🧠 Master the B2C product lifecycle: Gain a deep understanding of the end-to-end process and learn to think strategically at every stage of the customer lifecycle.
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